WHAT TO EXPECT
Selling your home is a complex process and it’s not one that you do frequently. Even tenured investors and frequent home sellers and buyers have questions about the process as it changes frequently. Knowing the expectations when selling your home makes the process altogether smoother. Much like hiring a Doctor or Physical Therapist for a specific health issue, you want to hire a Realtor who specializes in the area and home you are selling. Here is a list of items you can count on from me as your Realtor:
MY SERVICES
WHAT I HAVE TO OFFER
- Explain basic Real Estate Principles and paperwork
- Complete a Comparative Market Analysis (CMA) to help determine the value of your home
- Help determine the right selling price
- Assist you in preparing your home for sale
- Provide contact for local professionals to prepare your home for sale
- Market your home to buyers and other agents
- Market your home using professional high end photography and videography
- Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home
- Assist you with the purchase and sale agreement
- Negotiate with buyers and their agents on your behalf
- Track contingencies and ensure contract deadlines are met
- Work with the Escrow company to ensure all documents are in order and on time
YOUR BENEFITS
GETTING THE MOST OUT OF YOUR EXPERIENCE
- Be more likely to get the highest return on your investment
- Decrease your days on market
- Understand all the terms, processes and paperwork involved
- Have exposure to more buyers and agents with qualified buyers
- Learn current market information to make informed decisions
- Have a skilled negotiator on your side
- Have peace of mind that the details are being handled
MARKETING
MAKING YOU LOOK GOOD
- Design and implement a marketing plan
- Hire & schedule a professional cleaner, photographer and videographer
- Schedule sign installation, pre-inspection (if needed)
- Host Broker Open Houses
- Hold Public Open Houses
- Host Neighborhood Open Houses
- Input home into the MLS system
- Produce property brochures
- Send home information to syndicate websites (your home will be syndicated to hundreds of 3rd party providers, including Realtor.com, Zillow and Redfin)
- Post on Social media (Facebook, Instagram, LinkedIn, Houzz, etc)
- Run print and social media advertising
CONTRACTS
LEGALITIES
- Explain Contract to Buy & Sell
- Explain listing agreement
- Clarify required disclosure documents
- Explain deeds
- Explain title work
- Assemble H.O.A documents
- Obtain Owners & Encumbrance Report
- Obtain & Review Buyer’s Qualification Letter
COMMUNICATION
STAYING IN TOUCH
- Conduct pre-listing interview to determine needs
- Guide through inspection process
- Guide through appraisal process
- Explain closing procedures
- Schedule and manage vendors
- Guide through TRID requirements
- Track due diligence deadlines
- Provide a weekly showing report
- Coordinate with: lenders, appraisers, inspectors, title company
NEGOTIATION
ON YOUR SIDE
- Price
- Inspection resolution
- Appraisal resolution
- Title Resolution
- Multiple offers
- Seller concessions
- Earnest money
- Inclusion and exclusions
- Conditional sale contingency
- Survey resolutions
