How To Sell Your Home (Part 2 of Series)


In Part 2 of the How To Sell Your Home Series I’m highlighting the falsehoods of “sell your house for cash” and the “no cost to you” advertisements we’ve all seen time and time again. Let me be clear, there IS a cost. While these flashy ads may be enticing, it’s very important to understand the underlying implications of working with a company who wants to buy your home quickly.


Typically, these advertisements are directed to the following demographic:

  1. Over the age of 60. 
  2. Someone with a significant amount of equity in their home (50% or more) 
  3. They’ve owned their home for over 30 years.

These three things make the owner, estate, trust or entity, a target for real estate investors and wholesalers. What are investors and wholesalers? An investor is someone who typically buys real estate and uses that property as a long or short term investment. Investors often target distressed homes to buy at a discount rate (usually with cash) to then renovate the home and resell the home at a much higher value. Wholesalers are not your traditional real estate investors. A wholesaler will buy your home without using a Realtor and while under contract, the wholesaler sells the home to a new buyer who pays a market value (what you SHOULD be selling your home for). Wholesalers prey on homeowners who do not know the true value of their property.


Maybe you aren’t in the demographic of the target market, but you may have a loved one or neighbor that is. It’s important to know that these “sell your house for cash” gimmicks do not benefit the homeowner. To know the true value of a home, get the opinion of multiple, local, Realtors. A Realtor is your advocate. When hired, one of their many core roles is to sell your home for market value.  If you want to sell your home off-market without a real estate agent, we encourage you to work with an attorney that can be sure the real estate contract is not harmful to you. 

Lastly, but certainly not least, we all go through life. And sometimes life is messy! If you feel that selling your distressed home for cash is “easier,” that is still not a reason to fall prey to the gimmicks. Work with a local realtor that knows you, your situation, your home and neighborhood. It will definitely pay off in the long run. Check out all of my Seller Resources here


Interested in learning more? Call/Text REALTOR Jenny Wetzel (253) 981-9788 or email


Watch all the How To Sell Your Home videos HERE!

More Resources

3 Reasons to Stage Your Home When Selling

3 Reasons to Stage Your Home When Selling

Don’t let one of your largest financial assets go undervalued. Proper preparation of your home is critical to creating a smooth and quick sale. Call/text Realtor Jenny Wetzel for more info – 253-381-9788.

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6 Steps to Prepare Your Home for Sale in Tacoma

6 Steps to Prepare Your Home for Sale in Tacoma

Follow this Blueprint if you are looking to create the most stress free and lucrative sale of your home. You will be glad you did! While each home is different, these 6 Steps to Prepare Your Home for Sale can (and should) be applied to every home in order to earn top dollar.

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Get In Touch

Tacoma Realtor - Jenny Wetzel

Jenny Wetzel

Call or Text: 253.381.9788


Fax: 253.381.9788